Here’s todays completely unsolicited and possibly unwanted advice for the Obama campaign. It occured to me that the best way for Barack Obama to deal with the McCain campaign’s phony outrage over the phrase “lipstick on a pig” is not only to hit back at John McCain’s record of actual mysogyny (as Obama aide Stephanie Cutter did brilliantly yesterday on MSNBC), but also to continue using the phrase. Repeatedly. Ad nauseum. Get every surrogate on every network mocking John McCain’s “change” campaign with the phrase “lipstick on a pig.” So what will this accomplish?
Number one, it will demonstrate to the American people just how common a phrase it is, thus defusing any initial outrage that anyone viewing the comments out of context may have felt. Number two, it will continue baiting the McCain campaign into phony outrage that we already know voters aren’t convinced by, while raising opportunities for Obama surrogates to hammer home McCain’s policy problems with female voters (he’s against equal pay, choice, and children’s health care). And number three, most importantly, they need to show that when Barack Obama is right and knows he’s right that he doesn’t back down. Americans love a stubborn, fearless, self-righteous president– regardless of how it’s worked out for us the last eight years.